For 18 years Ben Edwards has developed market-informed strategy for universities, colleges, graduate and professional schools, independent schools, and other non-profit institutions. He consults regularly with executive and board leaders and, when studying larger constituencies such as alumni and students, directs quantitative market research.

His experience includes: institutional planning; marketing and communications planning for fundraising initiatives, corporate and government relations programs, and student and faculty recruitment efforts; and preparing imaginative communications tools that achieve institutional positioning objectives. Before co-founding A & S Group, Mr. Edwards was senior vice president of The Barton-Gillet Company and, previously, senior vice president of Jan Krukowski Associates. He served for seven years in the Duke University administration as associate director of Duke's major capital campaign of the 1980s and as assistant to the dean of Arts and Sciences. He has taught at Harvard and UCLA.

Education

• B.A., summa cum laude, University of Virginia
• M.A., University of California, Los Angeles and Harvard University
• Ph.D., History of American Civilization, Harvard University